Fast forward to #TheFutureOfHR via Design thinking

3 july 2017

The HR function is on the verge of going extinct. Doing more of what HR has been doing and spending more money on old strategies no longer works. The playing field has changed. New rules and new roles for HR!

HR needs to radically shift: we all know it, we just don’t act accordingly.


Maybe we need a louder wake-up call?

So here it is: HRbuilders’ weekly #ConnectWithContent on Design Thinking, one of the new roles for HR. Read on and find out how HR can help build human centered design principles throughout your organization. Or even better: apply for our HRbuilders DNA changing #HRBootcamp November 20,21 and 22, where you will learn all there is to know about the new HR stack.

Let’s fast forward to #TheFutureOfHR!

The employee experience: Culture, engagement, and beyond

In a digital world with increasing transparency, employees expect a productive, engaging, enjoyable work experience. Rather than keeping a narrow focus on employee engagement and culture, organizations are developing an integrated focus on the entire employee experience, bringing together all the workplace, HR, and management practices that impact people on the job. Through new approaches such as design thinking and employee journey maps, HR departments are now focusing on understanding and improving this complete experience

A productive, positive employee experience has emerged as the new contract between employer and employee.

Just as marketing and product teams have moved beyond customer satisfaction to look at total customer experience, so is HR refocusing its efforts on building programs, strategies, and teams that understand and continuously improve the entire employee experience.

In a world being transformed by digital technologies (“There’s an app for that”),increasing transparency (“What does Glassdoor say about us?”),and the rising demand for talented professionals and workers with fast-changing skills, employee experience will become an increasingly important dimension of competing for and engaging your workforce.

Read the whole article here

Applying a design thinking framework to transform HR processes

Organizations are responding to disruptions that are simultaneously impacting their business and their workforce, driving changes in the way they run their enterprise, and intensifying the need to focus on the customer experience to drive growth. This includes HR’s role in promoting a positive employment brand that both attracts candidates and serves HR customers throughout the employment life cycle.

  • So how do you craft HR processes that deliver?
  • How do you delight and engage the workforce (and potential workforce) at the moments that matter most?

The answer may lie in applying design thinking to HR process transformation.

Design thinking is an agile and iterative methodology for solving problems by focusing on the customers’ needs and values to create solutions that are intuitive and deliver against those values. At its core, design thinking involves understanding the physical, cognitive, and emotional needs of HR customers in order to develop “personas” that guide the design of services and products. It relies on creativity and innovation to generate ideas quickly, and on testing prototypes that generate further ideas, digital tools, and solutions.

Read the whole article here

Why Your HR Department Should Embrace Design Thinking

Design has a tremendous power to influence human behavior and thus effect change. When done well, human centered design enhances the user experience at every touch point, and fuels the creation of products and services that deeply resonate with customers. 

So why not apply design thinking to improve the employee experience with the same care given to delight customers?

Cisco, AirBnB and Pixar have embraced design thinking with succes:

  • Cisco hosted a non-tech hackathon to explore a wide range of HR issues with its employees. The result: 105 new solutions for its global workforce of 71,000 people to improve employee experiences in recruiting, onboarding, and learning and development.
  • AirBnB has changed the Chief HR Officer function into a Chief Employee Experience Officer function recognizing that "experience" is the essence of a workplace, especially among millennials.
  • At Pixar, the Employee Experience Manager provides outreach, consultation and support for various groups and individuals. This means lots of face time, and conversations with employees and managers to better understand experiences, challenges, and development needs.

6 trends linking HR and Design Thinking

Josh Bersin at Deloitte predicted that HR teams in 2017 will stop designing "programs" and instead design integrated, high-value "experiences" that excite, engage and inspire employees. HR can leverage design thinking via:

  1. Organizational design
  2. Engagement
  3. Learning
  4. Analytics
  5. HR skills
  6. Digital HR

Read the whole article here


Are you an HR rebel of progressive HR leader?

Be sure to apply for our #HRBootcamp and expand your network of HR peers, connect with international thought leaders, get behind the scenes views of world class innovative companies with a radically different DNA.

HRbuilders – established in 2008 with HQ in Belgium – is active in HR Interim Management/ HR Consultancy assignments across Europe. Our niche as a matchmaker is 1. HR (only) 2. temporary assignments (only) and 3. freelancers (only). No headhunting, no other HR services, we focus on what we are great at! We offer our clients peace of mind where-ever they might need temporary HR support. On average our assignments are 1 year or longer.

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